ONEANDONE.COM

1&1 had established itself as a groundbreaking marketing company, but it also provided content for T-Online as well as working in the development of new technologies and services. Alongside others, 1&1 defined the new KIT standard ("core software for intelligent terminals"). KIT introduced a user interface that appealed to a very broad user base. Then 1&1 developed the first telecom decoder - or browser as it was called later - for T-Online.

With the growth of the PC, there was also an increased need for user support. Therefore, in 1992 1&1 launched its new Customer Care Division, with IBM coming in as the first key account. Then, in a step which solidified its position as a technology marketing authority, 1&1 used its knowledge to establish an Internet-based media network in order to tap the new marketing opportunities of the web.

An initial public offering

March 23, 1998 witnessed a milestone. 1&1's parent company, United Internet, became one of the first web companies to go public. IPO proceeds of around $60 million were used to finance further growth and develop 1&1 into a group of Internet companies. By buying into the highly respected internet provider Schlund+Partner in 1998, 1&1 brought their unique marketing talent and abundant technological experience together with one of Europe's most powerful and secure data centers.